Market-Savvy Selling Strategies
My Six Steps to Maximizing Results
Your property deserves to be more than just a listing. It demands a
proven, yet innovative strategy. Together, we will build a customized plan crafted with an understanding of market dynamics, buyer psychology, and armed with a complete arsenal of very compelling marketing tactics. I bring to your doorstep a combination of both proven and innovative approaches, tailored to showcase your property to its best advantage.
Step One:
Pricing & Market Analysis
Expert Home Valuation
Home valuation is the master key to unlocking the best results when selling your house.
Market Analysis
The market pulse. This is more than knowing the neighborhood and numbers; it's about understanding the subtle shifts in buyer preferences.
Step Two:
Robust Preparation
Pre-Listing Inspection
Pre-inspecting your house before selling identifies issues early, boosts buyer trust, and can lead to a smoother, faster sale with fewer surprises.
Home Preparation
As a result of the pre-inspection and our walk-throughs, we will create a plan to prepare your house for the market. The typical action items we work together on are Decluttering, Repairs, Deep Cleaning, and especially Window Cleaning.
Staging
Staging your home enhances the appeal, speeds up sales, and increases prices by creating a "move-in ready" look, attracting more buyers, and boosting appraisal values.
Step Three:
Pre-Market Preparation
Best-In-Class
Architectural Photography
High-quality architectural photos make listings sell 32% faster, boost prices by 4-5%, attract buyers, and highlight property charm, speeding up sales in a competitive market.
Narrated
Video Walk Through
Narrated video walk-throughs increase inquiries by 400%, retain 95% of messages, boost shares and visibility, showcase features, and fast-tracking sales in a competitive market. We will build the video on a day when the property is staged. The results are a great video of the property to draw potential buyers.
Exclusive Look
PRE-Market Listing
Unlock the power of Coldwell Banker's 'Exclusive Look' leveraging its vast network of over 90,000 agents before properties hit the MLS. It is a strategic early engagement with Exclusively Coldwell agents that have active clients shopping the market. This 'Sneak Preview' spotlights your listings in the Coldwell Banker community allowing us to take feedback during the preparation stage. Some properties sell never hitting the MLS listing.
Step Four:
The Active Listing
The Active Listing
In today's market, using a real estate agent and listing on MLS is crucial, increasing visibility to buyers and streamlining the selling process for all parties.
The key to success is differentiation. We are proud to deliver property marketing that has been honed to quickly attract buyers. Showcasing with a digital-first strategy will maximize the media marketplace. Yet, we continue to make connections with the universe of buyers with postcards, flyers, and good old-fashioned word-of-mouth.
Sphere of Influence
Our dynamic marketing strategy combines social media, MLS reach, and the Coldwell Banker network to ensure maximum visibility, attracting serious buyers and turning listings into profitable sales.
Open House Hosting
Our enhanced open house techniques offer immersive, engaging experiences with curated staging and interactive elements, fostering buyer-property connections for successful transactions.
Analysis We Can Use
Analyzing online performance data during your active listing is crucial for selling homes effectively. We closely monitor metrics to gain insights into buyer interest and market trends. This data-driven approach optimizes our marketing strategies in real-time, ensuring your listing stands out. With our commitment to leveraging online data, we deliver outstanding results transparently and accountably."
Step Five:
The Negotiations
Honed from thousands of negotiations, our deep grasp of human psychology combined with a solid command of negotiation strategies and techniques have consistently proven to be the winning offer.
Step Six:
Convenient Contract To Close
Smooth Sailing
My expert transaction coordinator steps in once we have a signed agreement and leads us from contract acceptance to closing. They meticulously manage every aspect, ensuring a smooth and stress-free process. By handling documentation, meeting critical deadlines, and ensuring compliance. They make this look easy (it's not). As a central point of communication, they efficiently coordinate with literally dozens of people, keeping the transaction on course. Their proactive problem-solving approach anticipates and addresses potential issues, leading to a seamless journey to closing.
Properties Sold
John T.
..."If you want a positive real estate experience, please call Mark!"...
Mark did a fantastic job coordinating everything to sell my home. When I first met Mark, he was a stranger and in just a short period of time, he became a very good friend! Mark is amazing and truly cares about the buyer and seller and wants a positive experience for everyone. If you want a positive real estate experience, please call Mark!
Susan O.
..."helped me with not only facing the sale of a home, but with its memories."...
I would like to commend Mark for the outstanding work that he has done, helping and assisting in the sale of my home. Selling homes can be an emotional time for sellers and it was for me. I found Mark to be a support and helped me with not only facing the sale of a home, but with its memories. Mark is very experienced with home sales and one of the things that I really like is how good he is on the computer with running numbers, helping with pricing, dealing with other agents and a number of other skills. At no time did I ever feel that he was not looking out for my best interests during this time. I would highly recommend Mark to represent you also.
Lou W.
..."He is a man of principle"...
He is very friendly, and ready to help. Happy to reply to any request anytime. He is a man of principle. I recommend him without hesitation for whomever needs a real estate agent.